We successful hosted the tenth CCTV Model Contest of 2009. A total of more than 100 people attended the event, including CCTV economy channel, Beijing City Tourism Bureau leaders and other news and media. The CCTV Model Contest is the largest and most influential fashion event in China.
In 2009, CCTV Model Contest ushered in the tenth anniversary, and it coincides with the China’s 60th Anniversary of foundation, so CCTV and the Beijing Municipal Tourism Bureau jointly, out of bold innovation, set all the nine finals (ten galas) in all different ancient palaces and places in Beijing, including famous buildings, the Great Wall, and beautiful mountain and lake landscapes. For example, six final contests were respectively held in the Mutianyu Great Wall, Happy Valley and the Summer Palace, where catwalk stages were built. Besides, other places were chosen including the Imperial Palace, the Temple of Heaven, the bird's nest, water cube, and Qianmen Street.
The contests are well immerged in the magnificent landscape fusion as well as the heritage of civilization and the vitality of the models. Through the TV screen, viewers can feel the charm of dynamic tourism era and the magnificent landscape of the capital Beijing. The contests were marvelous and spectacular, full of creative ideas and designs, so the program had an unprecedented and profound social effect. Meanwhile, the contests showed more vivid interpretation of innovation, and contestants showed the fundamental purpose of the style of this era.